THE FOOD DATING SCAM

APRIL 2020

With everyone in “shelter in place”, we are all trying to figure out what we have in the pantry/refrigerator/ freezer. And, what is good and what is not good.

Relax most is good.

However, use the FIFO policy, first in first out, of the refrigerator and pantry.
Eat fresh, if you can, during this difficult time.

Have you ever really wondered about best by dates? There is a recent spate of articles about how long foods are safe with confusing and different best by dates. In addition, there is so much confusion on line about what this really means.

Harvey W. Wiley PhD, the “father of pure food”, was a chemist working in the early 1900’s. He was very concerned about food safety and the lack of oversight. His perseverance and commitment to food safety led to the Pure Food and Drug Act of 1906. This law began a huge improvement in the food system in the US. This policy was adapted abroad as other countries began their own research. President Teddy Roosevelt signed the act into law.

This law focused on food safety but now we are also concerned about food safety in relation to food waste.

Harvard Food Law and Policy Clinic and NRDC (the Natural Resources Defense Council) paper on food waste and dating states in their executive summary of ( 2013) that :

The waste of edible food by consumers, retailers, and manufacturers poses a significant burden to the American food system. Wasted food costs consumers and industry money; squanders important natural resources that are used to grow, process, distribute, and store American’s food supply; and represents a missed opportunity to feed the millions of food insecure households in the United States that are struggling to access healthy, affordable food. Misinterpretation of the date labels on foods is a key factor leading to this waste.

BUT Olive Oil????

So let me speak to what I know the best.

Consumers need to know the olive oil’s harvest and mill date. This is usually the same day for most producers. We say, this is the day the oil was born. Some new legislation is suggesting that the best by date be the last time the olive oil was handled. Indeed this is the last time that we as producers have an option to assess the oil for quality and integrity. There is some logic to this part of the discussion.

Here is our internal reasoning that we present to you as a consumer.

Olive oil is best when it is fresh, meaning within about two years of being milled. All oil degrades over time, even in perfect storage conditions. Meaning cool, dark, and quiet. Which we rigorously maintain at IL Fiorello.

If an oil was made on October 15, 2022 and it was kept in bulk until September 1, 2024. Then bottled in 2024, the best by date is two years from 2024 or 2026. This means that the oil is actually then 4 years old. This is very confusing and really does not do the olive oil industry any favors.

IL Fiorello always will tell you the milling date of our oil, and list it on our bottles. We believe in full and honest disclosure. With Extra Virgin Olive Oil, certified in California, it must be olive oil and nothing else in the bottle. That bottle of olive oil that has garlic or rosemary in it and says extra virgin on the label is consumer fraud. More later on the allowable adulteration of wine. However, I digress.

At our Visitor Center, at the end of each day, we use PrivatE PreservE © Wine Preserver for each open bottle of oil. It will preserve the oil from oxidation and going rancid.

If you use oil often and well, at home, you should not have any issues with oxidation.

Use logic, be careful, and try to eat fresh when you can. Be safe.

When you can come and visit IL Fiorello and we can continue this discussion.

Ciao,
Ann

 

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TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

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Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews

TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

read more...

Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews