HOW TO BUY GOOD OLIVE OIL — HONESTLY

Suisun Valley, California (January 5, 2016) – Called the Food of the Gods, olive oil, true certified extra virgin olive oil, is indeed a magical food. “This is an ancient food that deserves its place on the modern table,” say Mark and Ann Sievers of Il Fiorello Olive Oil Co. in Suisun Valley Northern California.  “It’s a shame that other countries simply haven’t enforced their standards when it comes to extra virgin olive oil.  It’s a matter of cost for them, but it’s a matter of purity and integrity for the consumer.”

A recent 60 Minutes (Sunday January 3, 2016) episode focused on the production and mis-labeling of poor quality oils in Italy.  “Guy Campanile, the producer of that segment on olive oil, should come to California during fall milling season, to smell and taste how wonderful our oils are, says Ann Sievers.  “It’s no wonder we fare very well in international competitions. Italy, Spain, France, and Greece make some good olive oils, but they usually keep the good oils for themselves. And as 60 Minutes showed, the multinational companies send adulterated oils out to the world.”

How can consumers tell the difference?  Il Fiorello offers some simple advice:  “If you find an inexpensive oil a grocery store, there’s a reason it is inexpensive,” says Mark Sievers.  “It may be old, bad, or adulterated or all three. This is indeed a buyers beware, or we like to say buyer be aware business. If the label on the oil says it is from 5 different countries you can be assured it is not good quality olive oil, and probably not even much olive oil.”

The 60 Minutes segment documented the adulteration of Italian olive oils with highly refined (read processed with heat and chemicals) vegetable oil–a silent issue that consumers are only now recognizing. “It’s too bad,” says Ann Sievers.  “If the label said olive oil and vegetable oil then consumers would know what they are buying.  But then, they probably wouldn’t buy it.”

It takes an enormous effort to make extra virgin olive oil: a whole years’ worth of growing, expensive harvesters, large machinery. And the oil must be only olive oil, and have a balance of bitterness, fruit, and pungency when it comes out of the mill. If it’s not, it is fraudulent, and that is not extra virgin olive oil. Unscrupulous makers add other chemicals to try to make up for the defects. “If you bring me good olives, we can make beautiful oil,” Says Ann Sievers. “If you bring me bad olives you will have bad oil, or none as we will not mill bad fruit. Come visit us and take a tour of our farm and olive milling, (not pressing) equipment during harvest time.  It’s an enlightening experience. The taste and aroma of fresh extra virgin olive oil will stay with you forever.”

According to the segment on 60 Minutes, because of the immense amount of adulteration and bad olive oil, consumers do not even know what good oil tastes like. Ann and Mark Sievers would like to change that.  “Certified extra virgin olive oil is truly a special product and should be paired with great food,” says Mark Sievers.  “Once you’ve tasted the real thing, you won’t ever want to go back to that stuff the big conglomerates sell.”

“It’s all about knowing your sources,” says Ann Sievers.  “Take the time to know where you food comes from, how it is made and how to protect your health and dollars.”

About Il Fiorello

ll Fiorello is one of the leading premium olive oil producers in the USA, with more than thirty gold medals won at national and international olive oil competitions around the world. They grow twelve varieties of olives—all from Italian, Spanish, French and Greek olive trees—twenty minutes from the more famous Napa Valley. Il Fiorello offers tours, tastings, and a full range of visitor experiences in their olive oil visitor center in Suisun Valley, CA.

Ciao!

Ann Sievers & Paul Wagner, Balzac Communications & Marketing

 

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TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

read more...

Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews

TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

read more...

Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews