How we Change Palates & Minds at IL Fiorello

 

IL Fiorello grows and produces international quality, certified extra virgin olive oil. We also help our guests to expand their palates. This is called edible education, and palate expansion.

We host our guests with a comparative tasting of our extra virgin oils and present a tasting plate of healthy food. Much of the food for our tasting plates are grown on our organic farm. We also discuss fraudulent oils and just plain bad or adulterated oils.

We are changing minds by explaining the importance of comparative tastings. By using our own motto: “beyond bread and salad” we attempt to change habits, a very difficult but interesting task. We do not serve bread with our tastings, often we use plant based healthy foods. Everyone knows that you can use extra virgin olive oil and good balsamic vinegar on salads, but think beyond this premise. An example, extra virgin olive oil drizzled on warm asparagus soup. The aroma is enchanting, the health benefits fabulous.

 

 

By presenting oils with food pairings, guests can enjoy aromas, flavors, bitterness and pungency. Then they better appreciate differences in our oils, and differentiate from generic oils, that may not even be olive oil.

 

 

Most people understand and appreciate this idea, but do they change their habits?  Do we really change their attitudes or palates? We don’t know. Our business growth has been exponential, people come back time and time again to taste and buy our oils.  Our olive oil club has increased 200% from just two years since its inception. People love our products and hopefully this means we are slowly and carefully educating customers to use better oils and eat better foods.

Our culinary classes emphasize good, clean, and healthy food, the motto of Slow Food. Our Chefs are exploring wonderful ways to pair oils and foods for our tasting plates and our events.

One of our goals is to help people understand what good food really is. If our oils cost more than generic oils, it is because of the intense flavor and purity of the product. Better flavor; use less oil, enjoy it more.

Change is difficult and hard and causes people to question and sometimes distrust. I often hear, but this is what “grandmother” always used to do. Well, Grandmothers are always right but this is a different time and we are faced with different food challenges.

Food used to come from the backyard family garden plot.

 

 

Today, you cannot be sure where your food comes from. Let’s go back to that premise of the family garden plot.  Some people do not understand that a radish grows in the ground, and that artichokes are huge plants. That tomatoes are really deeply red and sweet and delicious. Food choices are important, chose an apple not chips and a “health food” bar.  Don’t eat pre-packaged foods. Read labels and contents. Make good healthy decision. Pair good food with excellent oil. Food is your sustenance and your pharmacy, use it well.


I just listened to a presentation by Marion Nestle PhD who said that, eating is an agricultural act. If farmers don’t grow consumers do not eat. This is really simple and so powerful.

Hope this blog is food for thought and action. Speak and eat in a powerful voice.

 

 

Ciao

Ann

 

 

 

Watch Our Video

TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

read more...

Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews

TripAdvisor Certificate of Excellence

Custom Milling

Bring us your olives to be crushed in our state of the art Italian mill.

read more...

Tastings

Taste extra virgin and co-milled flavored olive oils.

read more...

Il Fiorello Blog

Keeping you up to date on all things olive and olive oil.

read more...

Google Reviews

Il Fiorello Olive Oil Company
4.7
Based on 51 reviews
powered by Google
Town Traveller
Town Traveller
00:35 10 Feb 20
Friendly crew, amazing olive oils and delicious gelato
Joshua L. Tryban
Joshua L. Tryban
05:19 15 Oct 19
A nice balanced break from the wine tasting nearby. Come in the fall to see the mill working.
Tiina Lusi
Tiina Lusi
21:12 18 Sep 19
When most people go to Napa, you think of wine, but honestly, I'm so glad I did some more research and came across this hidden gem! It was an amazing experience, from the tour, to the videos of the milling process, the various produce and gardens they have, the oil tasting with and without food, it was amazing. Really makes you learn a new side of olive oil, how to appreciate it more and pair it/prepare with it accordingly. I really appreciated the personal tour from Ann, you could see and feel her passion for this journey and when you have someone like that in this position, it shines through to their team and products. Cheers to Ann and her husband Mark, along with their team, for creating an amazing place here. It was unforgettable and we are looking forward to ordering olive oil online (we couldn't bring it on to the plane, so ordering online is the next best thing!)
Zack Gallinger-Long
Zack Gallinger-Long
23:44 07 Jul 19
We learned so much about olive oil! The tasting flight was very eye opening and a lot of fun to do with friends. We were on vacation and had a great time when we stopped in here. I wish we had a place like this where we live.
Sharman Bruni
Sharman Bruni
16:22 02 Jun 19
First, I want to say that they have amazing employees, they are so warm and informative! I'm very glad I came here for my first olive oil and balsamic vinegar tasting. The food pairing was a wonderful surprise and the gelato was delicious, unexpectedly with the olive oil on top. Seeing the plants and nature in the back was very therapeutic. I can't wait to come here again.
Caitlin Dinn
Caitlin Dinn
00:45 28 Apr 19
You definitely don't want to miss this hidden gem!!! My friends and I were lucky enough to receive a tour of the grounds from Mary, who is extremely knowledgeable of the entire olive oil industry and organic farming. It's absolutely incredible, everything served to us is made directly from their farm. Nothing goes to waste, from the skin of the olives to the food they feed to their chickens. It's truly something you don't see anymore!! Next, we had an unbelievable tasting with Gabe, who made the tasting a blast! Even if you've done an olive tasting before, this is a completely new experience. Come to find out, I have never bought REAL extra virgin olive oil!! From the minute you step in, you feel welcomed by the entire staff. You could spend the entire relaxing and playing games in the back terrace enjoying a glass or wine or beer (YES, THEY HAVE BEER!!) Truly not to be missed and is a great get away from the typical wine tour. Thanks again for welcoming us in!!
Joni Howell
Joni Howell
23:13 01 Mar 19
Had a wonderful time and was extremely informative! Their little shop let's you bring some goodies home with you.
Dmitriy
Dmitriy
21:44 31 Dec 18
We neglected to book in advance, but they were able to accommodate us for a tour and tasting on short notice. It was a delightful tour, with two hours of personal service for our group of three -- a great value for the price. I think they lose money on the tours and make it back at the gift shop.
Next Reviews